![]() ![]() He described Stanley as an American legacy brand and pointed to the green Stanley thermos as the top choice for construction workers, teachers, nurses and others. ![]() That’s what Stanley has been, and we’re proud of that,” Reilly said. For over 100 years, Stanley has mostly marketed itself as a rugged camping and outdoors brand. In particular, Reilly said, there was a 275% increase in Quencher H2.0 FlowState Tumbler sales last year, and the waitlist for the product has reached an all-time high, with an estimated 150,000 consumers registered on the direct-to-consumer website.Ĭheerleaders and social media influencers didn’t always come to mind when thinking of Stanley. Sure enough, these likes have translated into significant sales gains, doubling the company’s business two years in a row, according to Stanley Global President Terence Reilly. Countless content creators have been sharing “unboxing” videos and product reviews, garnering hundreds of thousands of likes. Stanley tumblers, thermoses and water bottles have become a viral sensation on Instagram and TikTok, with over 148 million views for searches like #stanleytumbler. “Now, the water bottle and a kind of athleisure is ascendant, and we need the matching product to boot.” “We’re seeing a lot more accessories become fashion items and status symbols,” Huang said. The popularity that used to be created via TV and movies is now being generated on social media, and brands are looking online for cues on how people express themselves through products. Short-form social media has accelerated the trend cycle of various products, according to Justin Huang, an assistant professor of marketing at the University of Michigan. “Of course, when you add the tag of ‘Stanley cups’ … it’ll probably get bigger than normal videos.” “If I hit at least 10,000 views on a video, I’m like, ‘OK, cool,’” Moran said. The post garnered nearly 322,000 views and 44,000 likes. In a recent TikTok post where she showed herself unboxing her Stanley, she explained that she likes her water bottles to have built-in straws. Stanley Flip Straw Tumbler to replace her beloved Hydro Flask. “People like to belong to something, or they just like to follow the trends,” she said. Plus, she said the “girlies,” or influencers on TikTok, make these products popular by simply talking about them.Įmily Moran, a content creator with over 235,000 followers on TikTok, said she remembers when people were obsessing over all things Yeti a few years ago, and she knows many people who collect Starbucks cups. She explained that people will be willing to pay a little more for a water bottle if it has a handle, fits in a cup holder, comes in multiple colors and complements their overall aesthetic. “A lot of us are into wellness, staying hydrated, drinking your vitamins, this and that,” said Melina Vega, a lifestyle, beauty and fashion content creator. What makes people go wild for highly specific drink receptacles? Brands like Yeti and Hydro Flask have gone through several trend cycles in the reusable drinkware market, which was worth more than $28 billion in 2022. Tumblers, water bottles, beverage containers or whatever else people want to call them have become even more popular over the last several years. “I think I was definitely influenced by the internet,” Anderson said. We’ll work collaboratively with your team to find the creative and technical solutions your business needs to grow and thrive.For Christmas, Sarah Anderson decided to buy herself one of the most coveted pieces of drinkware on the market: The 40-ounce Stanley Quencher H2.0 FlowState Tumbler.Īnderson first saw it on Instagram, when several members of the Dallas Cowboys Cheerleaders posted the tumbler in their stories. That means we’re uniquely positioned to partner with your business to achieve your goals, whether that be a new website, brand strategy, or brand asset or packaging design. ![]() We’re all about transparency and respect for our clients, which helps us to deliver outstanding products and services.Īs a team of driven and hard-working doers, we are not afraid of complex problems - in fact, we thrive on finding creative solutions, and are inspired by opportunities to learn, take on new challenges, and expand our abilities.įounded and proud to operate in Denver Colorado, we’re one of only a handful of hybrid branding and creative agencies in the country. At the heart of our philosophy and process is powerful collaboration, both within our agency and in our client partnerships. FlowState Marketing is a digital and branding agency creating impactful design and branding solutions. ![]()
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